1 – What was the inspiration and process to arrive in such a technical and nice fishing shirt with Dricomfort GEO?

We were looking to design a garment that would be dynamic and ultra-functional in extreme heat conditions without sacrificing mobility, comfort and fit. GEO provided an amazing tactile feel and elevated performance that surpassed our expectations and that of competitor’s fabrics. 

2 – What added benefits can the customer expect from the technology behind the Barracuda GEO shirt? 

The Barracuda GEO shirt utilizes mineral infused cooling technology that will absorb and dissipate heat to keep anglers cool, dry, and comfortable all day. It features mesh panels on the side for added venting and breathability, AFBLOCK UPF 50 for ultimate sun protection and AFGUARD 3M™ stain release that makes it easy to wash out stains.

3 – How has the reaction been from customers?

The feedback on the Barracuda GEO shirt has been very positive so far. Customers are very happy to have a shirt that they can wear all day while out in the sun that keeps them cool and protected from the harmful rays of the sun.