BETI d.o.o. and Optimer Brands Announce Strategic Partnership to Enhance Comfort in Textiles With DRICOMFORT® GEO 365

Collaboration brings permanent mineral-infused moisture management and thermoregulation to performance and sustainable yarns

New Jersey-USA, 10/02/2025, Beti d.o.o., a leading manufacturer of sustainable and functional dyed polyamide and polyester filament yarns, has partnered with Optimer® Brands, the producer of DRICOMFORT® GEO 365, an advanced mineral-infused moisture-wicking and thermoregulating technology, to introduce a new standard in performance textiles. This collaboration offers sportswear, medical wear, fashion, and intimate apparel brands an innovative way to enhance comfort, breathability, and sustainability in their collections.

The integration of DRICOMFORT® GEO 365 into Beti’s premium polyamide and polyester filament yarns provides permanent benefits that improve wearer experience. Unlike traditional moisture-wicking treatments that wash out over time, DRICOMFORT® GEO  365 utilizes embedded mineral technology to deliver fast-drying, long-lasting thermoregulation, ensuring consumers stay cool, dry, and comfortable.

Key Benefits for Brands and Consumers:

– Permanent Moisture ManagementDRICOMFORT® GEO 365 enhances hydrophilicity, drawing moisture away from the skin for a consistently dry feel. The innovative technology is added during the dyeing of the yarn or the fabric to guarantee that the minerals get locked into the polymer with the color, so the wicking becomes inherent to the fabric and does not change with wash or wear. It’s permanent. 

– Advanced Thermoregulation: The embedded minerals actively regulate temperature through the enhanced moisture management, making garments more adaptive to varying conditions all year around.

– Energized Fast-Drying Performance: The minerals are highly conductive, using the body’s energy to accelerate evaporation, reducing cling and discomfort.

– Sustainable InnovationBeti’s yarns are produced with environmentally responsible dyeing processes, aligning with brands’ sustainability commitments. DRICOMFORT® GEO 365 is made with minerals to guarantee an eco-friendlier process to enhance performance and comfort. 

“Partnering with Optimer® Brands to use DRICOMFORT® GEO 365 technology in our functional yarns allows us to push the boundaries of performance textiles”, said Maja Cibej, General Manager at Beti d.o.o. “By integrating their permanent mineral-infused wicking technology into our sustainable yarns, we are empowering brands to create high-comfort apparel that meets the demands of today’s active consumers.”

“We’re thrilled to partner with Beti, one of the most innovative yarn dyeing companies in Europe, to reach effectively sports, medical, workwear, fashion, and intimate brands to promote comfort solutions as DRICOMFORT® GEO 365”, said Ashwin Jaju, General Manager at Optimer® Brands. 

Brands can seamlessly incorporate these enhanced yarns into next-generation apparel, socks, and seamless, delivering unmatched comfort, durability, and moisture control. Whether in high-performance athletic gear or everyday essentials, the fusion of Beti’s premium yarns and DRICOMFORT® GEO 365 technology ensures products that perform under any condition, permanently.

For more information on how your brand can leverage this technology, please contact:

Fernanda Carvalho                                                     Ana-Marija Klemencic

Optimer Brands Marketing Manager                        Beti Sales & Marketing Manager

fernanda@drirelease.com                                         ana-marija.klemencic@beti.si

About Beti d.o.o.

Beti d.o.o. is a leading European manufacturer of sustainable and functional dyed polyamide and polyester filament yarns. With a commitment to innovation and eco-friendly production, Beti d.o.o. provides high-performance solutions for global textile brands.

About Optimer Brands

Optimer® Brands, the makers of drirelease®, Dricomfort® GEO 365, and OPTIMER® FRESHGUARD® continue as a pioneer in textile technology and part of the best performance fabrics and activewear in today’s marketplace. It’s what lets you move more comfortably as you pursue your passions by wicking, drying, cooling, and freshening. The best brands and retailers in the World utilize Optimer’s expertise, sophisticated fabrics, smart performance, and eco-friendly advances. As a company, Optimer® Brands is committed to its promise of comfort.