Since the early days of ION, their driving force has come from the enthusiasm and satisfaction derived from mastering challenges: they simply love to shred. No matter what kind of board or bike they ride. They all share the passion for a feeling called stoke and flow. And it doesn’t matter who you are! It doesn’t matter wether you’re a rookie or a pro, whether you’re a weekend warrior or a seasoned veteran! It doesn’t matter what action sports you love the most and where you ride! We are: UNITED BY STOKE.
1) What led you to choose GEO 365 to as a solution for the ION product/collection?
With drirelease GEO 365 we trust our long term and innovation award winning partner. Choosing the solution let us bring variety, perior wicking and fast-drying materials in our bikewear range.
2) What are the benefits customers can expect from the technology behind those products?
Our consumer will find high quality, outstanding technical standards and yet stylish bikewear in the ION product range.